Respect the brand’s heritage

Louis Vuitton believes that the continued crackdown on counterfeit goods is an important part of the brand’s continued global development. Maintaining the creativity and rights of designers, artists and brands is critical to their long-term production and operation. Counterfeit goods are one of the biggest threats to the survival of the fashion industry today, and their impact extends far beyond the street buying a cheap handbag on a holiday in a remote city.

The ingenuity of the craftsmen and the creativity of the designers were the cornerstones of Louis Vuitton’s success, so counterfeiting and stealing the efforts of craftsmen and designers would further undermine the community of society by taking the resources and knowledge invested by Louis Vuitton, while leaving unsupervised dangerous work environments and human rights violations (such as child or illegal labor). Therefore, the back-to-back price of buying a cheap counterfeit handbag is high

Louis Vuitton has faced the problem of counterfeiting since its inception. In 1896, in order to protect his products from being copied, Georges Vuitton carefully designed a highly recognizable Monogram canvas to prevent imitation.